In the digital world, what you see is not always what you get. With control of the shape and size of an image now back in the photographers' hands, prints that we make may not always be quite what you expected. The challenge is to find a standard print size that will fit your image. Cropping, or the trimming of an image occurs when the image ratio and print ratio varies. In traditional film print sizes like. 4x6"or 8x12" were designed for film cameras that take images at a 3:2 ratio. Digital Cameras take images at a ratio of 4:3. The same as most computer monitors.In order to cope with this situation there are two alternatives provided by Cardinal Camera.
Cardinal Camera will take the chosen print size, in this example a 6x4" photo, and fill it with the requested image. This unfortunately means that 3/8" is cropped from the top and bottom of the photo - The grayed out area in the photo below will not be printed. In most situations this is not a problem, but if your photos are shot full frame, then you may lose the top of someone's head, but don't lose yours.
Another alternative is for you to use a program like Photo Finale to resize your images to 4x6. When you do this it does take time, but you will be crafting the image that you want to print.
No matter what you choose to do, the important thing is that you make prints and at Cardinal Camera, we want to make it easy and we want to deliver your prints the way you see them. Thank you. Any questions, please call us at 215-855-4818
If you would like to send your photos to be digitally processed, please click here.